Richard Cotterill: The power of visual metaphors in teaching

As teachers, we have access to literally millions of high quality, freely-availably images thanks to resources such as Pixabay and Unsplash. In this episode we dig into the impactful use of visual metaphors in teaching with guest Dr Richard Cotterill, who shares insights from his recent research. Rich argues that visual metaphors can make abstract concepts more comprehensible for students. We explore the challenges and benefits of incorporating images into lectures, the importance of simplifying content, and practical techniques for educators.

Richard Cotterill has been a teacher for over thirty years. He teaches Foundation Business and Pre-Masters Management to students in the University of York's International Pathway College and undertakes research into learning processes and assessment. Richard is a Fellow of the HEA, a Certified Management and Business Educator, a Certified Member of the Association for Learning Technology and holder of the Vice Chancellor’s Teaching Award.

Email: richard.cotterill@york.ac.uk

Related links

Cotterill, R. (2024). Unlocking meaning using visual metaphors. Forum Magazine. [Online]. Available at: https://www.york.ac.uk/media/staffhome/learningandteaching/documents/forum/Forum-Magazine-Issue-52-Spring-2024.pdf

Lakoff, G. and Johnson, Mark. (1980). Metaphors we live by. Chicago: University of Chicago Press.